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Selling Your Team on Your Vision and Plan
Principle 1
It is impossible to antagonize and teach at the same time.

Principle 2
Show respect for your player’s opinions.  Never say, “your wrong.”

Principle 3
If you are wrong, admit it quickly and emphatically.

Principle 4
Begin in a friendly way.

Principle 5
Get your players saying, “yes, yes” immediately.

Principle 6
When appropriate let them do a great deal of talking.

Principle 7
Let them feel that the idea is his or hers.

Principle 8
Try honestly to see things from their point of view.

Principle 9
Be sympathetic with the player's ideas and desires.

Principle 10
Appeal to the nobler motives.

Principle 11
Dramatize your ideas.

Principle 12
Throw down a challenge.